Industrial Design Colors

Color Palette

Pure Advance Flex — Electric Scooter

3B3C3C
Copy As
HEX#3B3C3C
RGBrgb(59,60,60)
HSLhsl(180, 1%, 23%)
CMYKcmyk(2%, 0%, 0%, 76%)
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SVG PNG
262626
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HEX#262626
RGBrgb(38,38,38)
HSLhsl(0, 0%, 15%)
CMYKcmyk(0%, 0%, 0%, 85%)
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SVG PNG
9D9A98
Copy As
HEX#9D9A98
RGBrgb(157,154,152)
HSLhsl(24, 2%, 61%)
CMYKcmyk(0%, 2%, 3%, 38%)
Download
SVG PNG
787674
Copy As
HEX#787674
RGBrgb(120,118,116)
HSLhsl(30, 2%, 46%)
CMYKcmyk(0%, 2%, 3%, 53%)
Download
SVG PNG
B5B3B1
Copy As
HEX#B5B3B1
RGBrgb(181,179,177)
HSLhsl(30, 3%, 70%)
CMYKcmyk(0%, 1%, 2%, 29%)
Download
SVG PNG
5B5A5A
Copy As
HEX#5B5A5A
RGBrgb(91,90,90)
HSLhsl(0, 1%, 35%)
CMYKcmyk(0%, 1%, 1%, 64%)
Download
SVG PNG
E9E9E8
Copy As
HEX#E9E9E8
RGBrgb(233,233,232)
HSLhsl(60, 2%, 91%)
CMYKcmyk(0%, 0%, 0%, 9%)
Download
SVG PNG
D7D5D4
Copy As
HEX#D7D5D4
RGBrgb(215,213,212)
HSLhsl(20, 4%, 84%)
CMYKcmyk(0%, 1%, 1%, 16%)
Download
SVG PNG
#3B3C3C
#262626
#9D9A98
#787674
#B5B3B1
#5B5A5A
#E9E9E8
#D7D5D4
Pure Advance Flex

This palette was extracted from

Pure Advance Flex

Award-Winning Electric Scooter

About the Design

This design features Dark Slate Gray, Dark Gray, Gray, Dim Gray, Lavender, and Light Gray.

About the Award-Winning Electric Scooter Design: Pure Advance Flex is a folding electric scooter designed for urban travel. The rider stands in a natural, forward-facing stance, with the feet apart, which gives a more stable and comfortable ride than a traditional scooter. Several folding features allow the scooter to fold into a compact package for storage in small spaces and for multi-modal journeys. The scooter supports its own weight at every stage of the folding process, so folding and unfolding can be done through simple touch points. The frame is a hydroformed aluminium chassis, and every component was selected to keep the weight low.

This palette has a warming feel, evoking comfort and energy.

View at A' Design Award

Pure Advance Flex, where these colors originate, was designed by Pure Electric.

Color Data for Professionals

Technical color information for designers and developers. Click any value to copy.
#3B3C3C
Dark Slate Gray
18.6% Gray
Web Formats
HEX#3B3C3C
RGB59,60,60
HSLhsl(180, 1%, 23%)
HWBhwb(180, 23%, 76%)
Print & Design
CMYKcmyk(2%, 0%, 0%, 76%)
HSVhsv(180, 2%, 24%)
Perceptual (Color Science)
LABlab(25.22, -0.42, -0.15)
LCHlch(25.22, 0.45, 199.3°)
XYZxyz(4.23, 4.49, 4.92)
OKLaboklab(0.3552, -0.0013, -0.0004)
Accessibility (WCAG 2.1)
Aa
On White
11.07:1
AAA Pass
Aa
On Black
1.90:1
Fail
Aa
White on Color
11.07:1
AAA Pass
Aa
Black on Color
1.90:1
Fail
4.5%
Relative Luminance
0.0449
Very Dark

Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.

Color Relationships & Derivatives
#3B3A3A
Complementary
of Dark Slate Gray
#3A3B3B
Analogous
of Dark Slate Gray
#3A3B3B
Analogous
of Dark Slate Gray
#606262
Lighter Tint
of Dark Slate Gray
#868888
Lighter Tint
of Dark Slate Gray
#ADAEAE
Lighter Tint
of Dark Slate Gray
#141515
Darker Shade
of Dark Slate Gray
#0D0D0D
Darker Shade
of Dark Slate Gray
#0D0D0D
Darker Shade
of Dark Slate Gray
Dark Slate Gray
Named Color
Discover the Hue
#262626
Dark Slate Gray
14.9% Gray
Web Formats
HEX#262626
RGB38,38,38
HSLhsl(0, 0%, 15%)
HWBhwb(0, 15%, 85%)
Print & Design
CMYKcmyk(0%, 0%, 0%, 85%)
HSVhsv(0, 0%, 15%)
Perceptual (Color Science)
LABlab(15.16, -0, 0)
LCHlch(15.16, 0, 158.2°)
XYZxyz(1.84, 1.94, 2.11)
OKLaboklab(0.2686, 0, 0)
Accessibility (WCAG 2.1)
Aa
On White
15.13:1
AAA Pass
Aa
On Black
1.39:1
Fail
Aa
White on Color
15.13:1
AAA Pass
Aa
Black on Color
1.39:1
Fail
1.9%
Relative Luminance
0.0194
Very Dark

Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.

Color Relationships & Derivatives
#262626
Complementary
of Dark Slate Gray
#262626
Analogous
of Dark Slate Gray
#262626
Analogous
of Dark Slate Gray
#4D4D4D
Lighter Tint
of Dark Slate Gray
#737373
Lighter Tint
of Dark Slate Gray
#999999
Lighter Tint
of Dark Slate Gray
#0D0D0D
Darker Shade
of Dark Slate Gray
#0D0D0D
Darker Shade
of Dark Slate Gray
#0D0D0D
Darker Shade
of Dark Slate Gray
Dark Slate Gray
Named Color
Discover the Hue
#9D9A98
Dark Gray
13.5% Gray
Web Formats
HEX#9D9A98
RGB157,154,152
HSLhsl(24, 2%, 61%)
HWBhwb(24, 60%, 38%)
Print & Design
CMYKcmyk(0%, 2%, 3%, 38%)
HSVhsv(24, 3%, 62%)
Perceptual (Color Science)
LABlab(63.79, 0.71, 1.43)
LCHlch(63.79, 1.6, 63.6°)
XYZxyz(31.13, 32.55, 34.34)
OKLaboklab(0.6881, 0.0025, 0.0038)
Accessibility (WCAG 2.1)
Aa
On White
2.80:1
Fail
Aa
On Black
7.51:1
AAA Pass
Aa
White on Color
2.80:1
Fail
Aa
Black on Color
7.51:1
AAA Pass
32.6%
Relative Luminance
0.3255
Mid-tone

Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.

Color Relationships & Derivatives
#9A9C9E
Complementary
of Dark Gray
#9E9D9A
Analogous
of Dark Gray
#9E9A9A
Analogous
of Dark Gray
#C3C2C1
Lighter Tint
of Dark Gray
#E9E8E8
Lighter Tint
of Dark Gray
#F3F2F2
Lighter Tint
of Dark Gray
#787573
Darker Shade
of Dark Gray
#514F4D
Darker Shade
of Dark Gray
#2A2928
Darker Shade
of Dark Gray
Dark Gray
Named Color
Discover the Hue
#787674
Gray
14.2% Gray
Web Formats
HEX#787674
RGB120,118,116
HSLhsl(30, 2%, 46%)
HWBhwb(30, 45%, 53%)
Print & Design
CMYKcmyk(0%, 2%, 3%, 53%)
HSVhsv(30, 3%, 47%)
Perceptual (Color Science)
LABlab(49.75, 0.37, 1.37)
LCHlch(49.75, 1.42, 75°)
XYZxyz(17.38, 18.21, 19.12)
OKLaboklab(0.567, 0.0015, 0.0036)
Accessibility (WCAG 2.1)
Aa
On White
4.52:1
AA Pass
Aa
On Black
4.64:1
AA Pass
Aa
White on Color
4.52:1
AA Pass
Aa
Black on Color
4.64:1
AA Pass
18.2%
Relative Luminance
0.1821
Dark

Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.

Color Relationships & Derivatives
#737578
Complementary
of Gray
#787873
Analogous
of Gray
#787373
Analogous
of Gray
#9E9C9A
Lighter Tint
of Gray
#C3C2C1
Lighter Tint
of Gray
#E9E8E8
Lighter Tint
of Gray
#514F4D
Darker Shade
of Gray
#2A2928
Darker Shade
of Gray
#0D0D0C
Darker Shade
of Gray
Gray
Named Color
Discover the Hue
#B5B3B1
Dark Gray
11.2% Gray
Web Formats
HEX#B5B3B1
RGB181,179,177
HSLhsl(30, 3%, 70%)
HWBhwb(30, 69%, 29%)
Print & Design
CMYKcmyk(0%, 1%, 2%, 29%)
HSVhsv(30, 2%, 71%)
Perceptual (Color Science)
LABlab(73.05, 0.34, 1.27)
LCHlch(73.05, 1.31, 75.2°)
XYZxyz(43.11, 45.24, 48.05)
OKLaboklab(0.7678, 0.0014, 0.0034)
Accessibility (WCAG 2.1)
Aa
On White
2.09:1
Fail
Aa
On Black
10.05:1
AAA Pass
Aa
White on Color
2.09:1
Fail
Aa
Black on Color
10.05:1
AAA Pass
45.2%
Relative Luminance
0.4524
Mid-tone

Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.

Color Relationships & Derivatives
#B0B3B5
Complementary
of Dark Gray
#B5B5B0
Analogous
of Dark Gray
#B5B0B0
Analogous
of Dark Gray
#DAD9D8
Lighter Tint
of Dark Gray
#F3F2F2
Lighter Tint
of Dark Gray
#F3F2F2
Lighter Tint
of Dark Gray
#908C89
Darker Shade
of Dark Gray
#696663
Darker Shade
of Dark Gray
#42403E
Darker Shade
of Dark Gray
Dark Gray
Named Color
Discover the Hue
#5B5A5A
Dim Gray
11.5% Gray
Web Formats
HEX#5B5A5A
RGB91,90,90
HSLhsl(0, 1%, 35%)
HWBhwb(0, 35%, 64%)
Print & Design
CMYKcmyk(0%, 1%, 1%, 64%)
HSVhsv(0, 1%, 36%)
Perceptual (Color Science)
LABlab(38.33, 0.4, 0.14)
LCHlch(38.33, 0.42, 19.5°)
XYZxyz(9.82, 10.27, 11.14)
OKLaboklab(0.4685, 0.0012, 0.0004)
Accessibility (WCAG 2.1)
Aa
On White
6.87:1
AA Pass
Aa
On Black
3.05:1
Large Only
Aa
White on Color
6.87:1
AA Pass
Aa
Black on Color
3.05:1
Large Only
10.3%
Relative Luminance
0.1027
Dark

Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.

Color Relationships & Derivatives
#585A5A
Complementary
of Dim Gray
#5A5958
Analogous
of Dim Gray
#5A5859
Analogous
of Dim Gray
#817E7E
Lighter Tint
of Dim Gray
#A7A5A5
Lighter Tint
of Dim Gray
#CDCBCB
Lighter Tint
of Dim Gray
#343232
Darker Shade
of Dim Gray
#0D0D0D
Darker Shade
of Dim Gray
#0D0D0D
Darker Shade
of Dim Gray
Dim Gray
Named Color
Discover the Hue
#E9E9E8
Lavender
9.8% Purple
Web Formats
HEX#E9E9E8
RGB233,233,232
HSLhsl(60, 2%, 91%)
HWBhwb(60, 91%, 9%)
Print & Design
CMYKcmyk(0%, 0%, 0%, 9%)
HSVhsv(60, 0%, 91%)
Perceptual (Color Science)
LABlab(92.32, -0.18, 0.48)
LCHlch(92.32, 0.52, 110.1°)
XYZxyz(77.31, 81.43, 87.97)
OKLaboklab(0.9337, -0.0004, 0.0013)
Accessibility (WCAG 2.1)
Aa
On White
1.21:1
Fail
Aa
On Black
17.29:1
AAA Pass
Aa
White on Color
1.21:1
Fail
Aa
Black on Color
17.29:1
AAA Pass
81.4%
Relative Luminance
0.8143
Light

Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.

Color Relationships & Derivatives
#E8E8E9
Complementary
of Lavender
#E8E9E8
Analogous
of Lavender
#E9E8E8
Analogous
of Lavender
#F3F3F2
Lighter Tint
of Lavender
#F3F3F2
Lighter Tint
of Lavender
#F3F3F2
Lighter Tint
of Lavender
#C3C3C1
Darker Shade
of Lavender
#9E9E9A
Darker Shade
of Lavender
#787873
Darker Shade
of Lavender
Lavender
Named Color
Discover the Hue
#D7D5D4
Light Gray
6.4% Gray
Web Formats
HEX#D7D5D4
RGB215,213,212
HSLhsl(20, 4%, 84%)
HWBhwb(20, 83%, 16%)
Print & Design
CMYKcmyk(0%, 1%, 1%, 16%)
HSVhsv(20, 1%, 84%)
Perceptual (Color Science)
LABlab(85.4, 0.5, 0.73)
LCHlch(85.4, 0.89, 55.6°)
XYZxyz(63.7, 66.79, 71.81)
OKLaboklab(0.8743, 0.0017, 0.002)
Accessibility (WCAG 2.1)
Aa
On White
1.46:1
Fail
Aa
On Black
14.36:1
AAA Pass
Aa
White on Color
1.46:1
Fail
Aa
Black on Color
14.36:1
AAA Pass
66.8%
Relative Luminance
0.6679
Light

Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.

Color Relationships & Derivatives
#D5D7D8
Complementary
of Light Gray
#D8D7D5
Analogous
of Light Gray
#D8D5D5
Analogous
of Light Gray
#F3F2F2
Lighter Tint
of Light Gray
#F3F2F2
Lighter Tint
of Light Gray
#F3F2F2
Lighter Tint
of Light Gray
#B3AFAD
Darker Shade
of Light Gray
#8E8885
Darker Shade
of Light Gray
#67625F
Darker Shade
of Light Gray
Light Gray
Named Color
Discover the Hue

This color palette was derived from Pure Electric's celebrated design "Pure Advance Flex".

About Pure Electric

Pure Electric

Pure Electric is an acclaimed enterprise recognized by the A' Design Award. Their creative vision demonstrates exceptional skill in creative development.

Pure Electric is an e-scooter company that truly believes the future is electric. They are on a mission to make travel better for everyone. Pure Electric aims to lead the category to new heights, with a team of world-class designers and engineers from some of the most forward-thinking companies on the planet, creating smart solutions to real-world problems. Based in our Bristol offices, they are reinventing the e-scooter, prioritising riders’ ever-higher standards of performance, ride quality and safety.

Discover more color palettes from Pure Electric's award-winning work.

Explore Pure Electric's Palettes View Pure Electric's Profile
Platinum A' Scooter Design Award 2023

About the Award

Platinum A' Scooter Design Award 2023

Pure Advance Flex received recognition with the Platinum A' Scooter Design Award in 2023. The A' Design Award is one of the world's most recognized design accolade that celebrates remarkable design achievement. Winning entries are identified through careful assessment by an expert jury representing multiple disciplines. The Platinum status reflects high caliber design work as determined by the international jury.

A' Scooter Design Award

Elevate the art of mobility with your innovative scooter designs. The scooter award category highlights cutting-edge functionality, exceptional aesthetics, and advancements in eco-friendly transportation.

Recognizes: Electric Scooters, Kick Scooters, Mobility Scooters, Folding Scooters, Off-Road Scooters, Three-Wheeled Scooters, Gas-Powered Scooters, Self-Balancing Scooters and More.
Learn More About A' Scooter Design Award View at A' Design Award

More Palettes from Pure Advance Flex

Each image reveals a unique color story. Click to explore.

Pure Advance Flex - View 2
313131
CFCAC8
656260
1E1E1E
474747
BBB7B5
858280
9F9B99
Pure Advance Flex • View 2
Pure Advance Flex - View 3
2D2E2E
E4E3E3
AAA6A3
D0CDCB
9B9693
BFBBB8
8B8785
777472
Pure Advance Flex • View 3
Pure Advance Flex - View 4
BCBCBD
ADABAC
E7EAEC
615C5A
78726F
8F8E90
D6D9DC
4C4847
Pure Advance Flex • View 4
Pure Advance Flex - View 5
191919
0B0B09
3D3D3E
626569
505154
9D9D9E
2C2C2D
88898B
Pure Advance Flex • View 5

Discover More Color Palettes

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UT5
1D1C1C
575757
2F2D2D
434141
6A6A6B
979698
858586
AFAFAF
UT5
886,722 ID#182362
NT5
3E3D3D
7B7A7A
0E0D0E
2B2A2A
636262
BDBCBC
A9A7A7
DDDCDC
NT5
28,134 ID#182348
Rizta
252525
111111
98ADA0
DFDFDF
C6CCC8
AFB8B2
6E706F
4B4E4D
Rizta
48,983 ID#162730
ST5
060403
221912
3B2D20
534130
69543F
896F56
AB8E79
776450
ST5
12,813 ID#182353
XT5
504F4F
343131
1C1818
777777
636363
919090
E9E7E7
CECDCD
XT5
12,491 ID#182366
Ecool
39AC8E
45B79A
2A2927
1E1411
A6A8A7
363B38
64BFA7
316756
Ecool
12,816 ID#161929
Luna
3A393E
2C292C
78787D
1A1819
AAC0D9
DADCDF
B7B6BA
5F6066
Luna
96,370 ID#152023
Libra12
323131
202020
E6E6E6
CCCBCB
9D9C9C
B3B3B3
565555
767575
Libra12
441,374 ID#144856
Element
514D46
8A847B
6A645D
A8A299
3B3832
7A746C
BCB6AD
99938A
Element
877,241 ID#171453
Geely Galaxy M9
151D2C
0B0C13
91AAC2
B0BFCD
742B19
CCD1D6
233248
2E4059
Geely Galaxy M9
337,134 ID#174027
Hydrolution EZY Series
1F1612
140705
49423F
2E2723
B7B7B9
E3E5E1
858281
5F5956
Hydrolution EZY Series
851,132 ID#177246
Cicare 8
6E95D8
5B82CC
A1C3E5
BCD3E8
81AADF
6E89AD
100E15
546A88
Cicare 8
852,839 ID#180882