Enterprise Profile
India
Ather Energy is a distinguished enterprise celebrated by the A' Design Award. Their designs showcases excellence in product design.
Ather Energy, based in Bengaluru, India, is revolutionizing urban mobility by designing and manufacturing high-performance electric scooters. Founded in 2013, they aim to make EVs the preferred transport mode for a sustainable future. What's interesting is their holistic approach, building not just scooters but also a fast-charging network (Ather Grid) and utilizing over-the-air software updates for continuous improvement. Ather's sleek, tech-forward scooters and commitment to a complete ecosystem distinguish them in the rapidly growing Indian EV market.
The color palettes presented here were extracted from Ather Energy's award-winning portfolio. These colors capture the unique aesthetic honored by the jury at the A' Design Award.